This page contains two documents:
This website at entrometrix.ai (the "Site") is operated by EntroMetrix Limited ("EntroMetrix", "we", "us" or "our").
EntroMetrix Limited is registered in England and Wales under company number 16534340. Our registered office is at Battersea Studios, 80-82 Silverthorne Road, London SW8 3HD, United Kingdom.
To contact us, email info@entrometrix.ai.
By using the Site, you confirm that you accept these Terms of Use and agree to comply with them.
If you do not agree to these terms, you must not use the Site.
We recommend that you print or save a copy of these terms for future reference.
The following also apply to your use of the Site:
We may amend these terms from time to time. The version published on the Site is the version that applies, together with its effective date. Please check this page whenever you use the Site.
We may update, change or remove content on the Site at any time. We do not guarantee that the Site, or any content on it, will always be available, uninterrupted or free from errors, and we may suspend, withdraw or restrict availability of all or part of the Site for business or operational reasons.
The Site is made available for general information about EntroMetrix and our services. It is intended for business users.
You agree that you will not:
We may prevent or restrict access to the Site by anyone who breaches these terms.
We are the owner or the licensee of all intellectual property rights in the Site and in the material published on it, including text, graphics, logos, designs and software. Those works are protected by copyright and other laws and treaties around the world. All such rights are reserved.
"EntroMetrix" and our logo are trading names and marks of EntroMetrix Limited. Nothing on the Site grants you any licence or right to use them.
You may print or download extracts from the Site for your internal business use, provided that:
You must not use any part of the content on the Site for commercial purposes without obtaining a licence to do so from us.
The content on the Site is provided for general information only. It is not intended to amount to advice, professional, technical, legal, financial or otherwise, on which you should rely.
Although we make reasonable efforts to keep the information on the Site up to date, we make no representations, warranties or guarantees, whether express or implied, that the content is accurate, complete or current.
Descriptions of our services and technology on the Site are indicative only and do not form part of any contract. Any services we provide are governed by the separate written agreement under which they are supplied.
Nothing in these terms excludes or limits our liability for death or personal injury arising from our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under English law.
To the extent permitted by law, we exclude all implied conditions, warranties, representations or other terms that may apply to the Site or any content on it.
We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if foreseeable, arising under or in connection with use of, or inability to use, the Site, or use of or reliance on any content displayed on it. In particular, we will not be liable for loss of profits, sales, business or revenue; business interruption; loss of anticipated savings; loss of business opportunity, goodwill or reputation; or any indirect or consequential loss or damage.
We do not guarantee that the Site will be secure or free from bugs or viruses. You are responsible for configuring your own technology and platform to access the Site and should use your own virus protection software.
Where the Site contains links to other websites or resources provided by third parties, those links are provided for your information only. Such links should not be interpreted as approval by us of those websites or of information you may obtain from them, and we have no control over their content.
You may link to our home page, provided you do so in a way that is fair and legal and does not damage or take advantage of our reputation. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. We reserve the right to withdraw linking permission without notice.
If any provision of these terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.
Any failure or delay by us in enforcing these terms does not constitute a waiver of our rights.
These terms, their subject matter and their formation are governed by the laws of England and Wales.
The courts of England and Wales will have exclusive jurisdiction over any dispute or claim arising from or in connection with these terms or the Site, subject to any rights or requirements that cannot lawfully be excluded.
This Data Processing Agreement ("DPA") applies where EntroMetrix Limited ("EntroMetrix") processes Personal Data on behalf of a customer ("Customer") in connection with services provided by EntroMetrix.
EntroMetrix Limited is registered in England and Wales under company number 16534340, with its registered office at Battersea Studios, 80-82 Silverthorne Road, London SW8 3HD, United Kingdom.
This DPA forms part of the agreement, order form, statement of work or other written arrangement under which EntroMetrix provides services to the Customer (the "Service Agreement").
For the purposes of this DPA:
Applicable Data Protection Law means all data protection and privacy legislation applicable to the processing of Personal Data under the Service Agreement, including the UK GDPR and Data Protection Act 2018 and, where applicable, the EU GDPR.
Controller, Processor, Data Subject, Personal Data, Personal Data Breach and Processing have the meanings given to them under Applicable Data Protection Law.
Subprocessor means a third party appointed by EntroMetrix to process Personal Data on behalf of the Customer in connection with the Services.
Each party will comply with its respective obligations under Applicable Data Protection Law.
Where EntroMetrix processes Personal Data on behalf of the Customer:
The Customer is responsible for ensuring that its instructions to EntroMetrix comply with Applicable Data Protection Law and that it has an appropriate lawful basis, notices, permissions and other requirements in place for the Personal Data supplied to EntroMetrix.
When acting as Processor, EntroMetrix will:
EntroMetrix will maintain security measures appropriate to the nature of the Personal Data, the processing undertaken and the risks involved.
These measures may include, as appropriate:
The precise measures used may change as technologies, risks and the Services develop, provided that the overall level of protection is not materially reduced.
The Customer gives EntroMetrix general authorisation to appoint Subprocessors where reasonably necessary to provide the Services.
EntroMetrix will ensure that each Subprocessor processing Personal Data on behalf of the Customer is subject to data protection obligations appropriate to the processing it performs.
EntroMetrix will inform the Customer of any intended addition or replacement of a Subprocessor that processes Personal Data on the Customer's behalf, and the Customer may object to the change within a reasonable period on genuine data protection grounds. Where an objection is raised, the parties will discuss the concern in good faith and seek a commercially reasonable resolution.
A current list of Subprocessors is available from EntroMetrix on request at info@entrometrix.ai.
EntroMetrix remains responsible for its obligations under this DPA where processing is carried out on its behalf by a Subprocessor.
EntroMetrix will not make a restricted international transfer of Personal Data unless the transfer is permitted under Applicable Data Protection Law.
Where required, EntroMetrix will implement an appropriate transfer mechanism, which may include:
The parties will reasonably cooperate to implement any additional documentation required for a lawful transfer.
If EntroMetrix receives a request directly from a Data Subject relating to Personal Data processed on behalf of the Customer, EntroMetrix will, where appropriate:
EntroMetrix will provide reasonable assistance to enable the Customer to respond to the request.
Where EntroMetrix becomes aware of a Personal Data Breach affecting Personal Data processed on behalf of the Customer, EntroMetrix will notify the Customer without undue delay.
To the extent reasonably available, the notification will include information sufficient to assist the Customer in understanding:
Information may be provided in stages where it is not reasonably available at the time of the initial notification.
Notification of a Personal Data Breach does not constitute an acknowledgement of fault or liability by EntroMetrix.
Following termination or expiry of the relevant Services, EntroMetrix will, at the Customer's request, delete or return Personal Data processed on the Customer's behalf unless continued retention is required by law.
Personal Data may remain temporarily within secure backup systems until overwritten or deleted through normal retention cycles, provided that it remains protected and is not actively processed except where necessary for security, recovery or legal purposes.
EntroMetrix will provide information reasonably necessary to demonstrate its compliance with this DPA.
Where required by Applicable Data Protection Law, the Customer may request an audit relating specifically to EntroMetrix's processing of Personal Data on its behalf.
Audits must:
Unless required due to a material breach by EntroMetrix or a regulator, the Customer will bear its own costs and any reasonable costs incurred by EntroMetrix in connection with an audit.
If there is a conflict between this DPA and the Service Agreement concerning the processing or protection of Personal Data, this DPA will prevail to the extent of that conflict.
Except as expressly modified by this DPA, the Service Agreement remains unchanged.
Any limitations or exclusions of liability contained in the Service Agreement apply to this DPA to the maximum extent permitted by law.
Unless otherwise agreed in the Service Agreement, this DPA and any dispute arising from it will be governed by the laws of England and Wales.
The courts of England and Wales will have exclusive jurisdiction, subject to any rights or requirements that cannot lawfully be excluded.
Processing of Personal Data as reasonably necessary for EntroMetrix to provide the Services to the Customer.
For the period during which EntroMetrix provides the relevant Services, together with any limited period required for deletion, backup retention or compliance with legal obligations.
Depending on the Services, processing may include collection, recording, organisation, storage, retrieval, consultation, analysis, transmission, restriction, deletion and other processing reasonably necessary to provide the Services.
To provide, secure, maintain, support and improve the Services supplied to the Customer in accordance with the Service Agreement and the Customer's documented instructions.
Personal Data processed may include:
The parties do not intend for the Services to require the routine processing of special category Personal Data.
Data Subjects may include:
EntroMetrix Limited
Registered in England and Wales, company number 16534340
Battersea Studios, 80-82 Silverthorne Road, London SW8 3HD, United Kingdom
Email: info@entrometrix.ai