PRIVACY POLICY

Privacy policy.

EFFECTIVE 29 AUGUST 2026

About this policy

EntroMetrix Limited ("EntroMetrix", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

EntroMetrix Limited is registered in England and Wales under company number 16534340, with its registered office at Battersea Studios, 80-82 Silverthorne Road, London SW8 3HD, United Kingdom. EntroMetrix Limited is the controller of personal information processed for the purposes described in this policy.

This Privacy Policy explains how we collect, use, store and protect personal information when you:

visit our website at entrometrix.ai;
contact or correspond with us;
enquire about or use our services;
work with us as a customer, supplier, partner or other business contact;
apply for a role with EntroMetrix; or
otherwise interact with us.

Our website and services are intended for businesses and are not directed at children.

Information we collect

Depending on how you interact with us, we may collect:

Identity and contact information, such as your name, business email address, telephone number, job title and organisation.

Business information, such as your employer, role, professional interests and information relating to our commercial relationship with you or your organisation.

Communications, including information you provide when you contact us, make an enquiry, attend a meeting, provide feedback or otherwise correspond with us.

Website and technical information, such as your IP address, browser type, device type, operating system and referring website, to the limited extent generated automatically when you visit our website (for example, in server or security logs).

Marketing preferences, including whether you have asked to receive or stop receiving communications from us.

Recruitment information, where you apply to work with us, including your CV, employment and education history, contact information, right-to-work information and information you provide during the recruitment process.

We do not generally seek to collect special category personal information through our website. Where such information is required, for example to make reasonable adjustments during recruitment, we will only process it where permitted by law.

How we collect information

We may collect personal information:

directly from you when you contact us, submit an enquiry, apply for a role or communicate with us;
through your organisation where we work with you in a professional capacity;
automatically, to a limited extent, when you visit our website (see Cookies and website technologies);
from professional and publicly available sources, such as company websites, Companies House and professional networking services; and
from business partners, recruitment providers or professional advisers where appropriate.

How we use personal information

We only process personal information where we have a lawful basis to do so.

We may use your information to:

PURPOSE
TYPICAL LAWFUL BASIS
Respond to enquiries and discuss potential work
Legitimate interests and, where relevant, steps before entering into a contract
Manage relationships with customers, suppliers and partners
Performance of a contract and legitimate interests
Provide and administer our services
Performance of a contract and legitimate interests
Operate, secure and maintain our website and systems
Legitimate interests and legal obligations
Communicate relevant information about EntroMetrix and our services
Legitimate interests or consent where required
Recruit and assess candidates
Steps before entering into a contract, legitimate interests and legal obligations
Maintain financial, commercial and corporate records
Legal obligations and legitimate interests
Establish, exercise or defend legal claims
Legitimate interests and legal obligations
Prevent fraud, misuse and security incidents
Legitimate interests and legal obligations

Where we rely on legitimate interests, we consider whether our interests are proportionate and whether your rights and interests require additional protection.

Cookies and website technologies

Our website currently uses only strictly necessary technologies, those required for security, network management and the basic operation of the website. These do not require your consent.

We do not currently use analytics, advertising or other non-essential cookies or tracking technologies.

If we introduce non-essential cookies or similar technologies in future (for example, analytics to understand website performance, or technologies supporting a newsletter or marketing), we will update this policy and, where required by law, obtain your consent through a clear mechanism on our website before activating them.

You can restrict or delete cookies using your browser settings, although doing so may affect some website functionality.

Marketing

We do not currently operate a general marketing or newsletter programme.

If we introduce one, we will only send marketing communications where permitted by applicable law, and you will be able to opt out at any time using the unsubscribe mechanism in the communication or by contacting info@entrometrix.ai.

We may send relevant business communications to people who have requested information from us or have an existing business relationship with us. Opting out of marketing will not prevent us from sending communications necessary to administer an existing business relationship.

Sharing information

We may share personal information where reasonably necessary with:

hosting, IT, communications and other technology providers;
professional advisers, including lawyers, accountants and insurers;
contractors and service providers supporting our business;
recruitment providers where relevant;
research, commercial or project partners where necessary and lawful;
government, regulatory, law enforcement or judicial authorities where required by law; and
a purchaser, investor or other relevant party in connection with a proposed financing, restructuring, acquisition, merger or sale of all or part of our business.

We require service providers processing personal information on our behalf to protect it appropriately and use it only for authorised purposes.

We do not sell personal information.

International transfers

Some of our suppliers or partners may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection law.

Depending on the circumstances, this may include relying on:

an adequacy decision or adequacy regulations;
approved contractual safeguards;
the UK International Data Transfer Agreement or UK Addendum;
applicable Standard Contractual Clauses; or
another lawful transfer mechanism.

Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.

Access to personal information is limited to people who reasonably require it for their role, and employees, contractors and relevant service providers are subject to appropriate confidentiality obligations.

No system can be guaranteed to be completely secure, but we regularly consider the safeguards appropriate to the nature of the information we process and the risks involved.

How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, regulatory, accounting, tax, contractual or reporting requirements.

Retention periods vary depending on the nature of the information and our relationship with you.

Where you apply for a role but are not appointed, we will normally retain recruitment information for up to six months after the recruitment process ends, unless a longer period is required or you agree that we may retain it for future opportunities.

We may retain information for longer where reasonably necessary in connection with an actual or potential dispute or legal claim.

Your rights

Depending on the circumstances, UK data protection law may give you the right to:

request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your information;
request restriction of processing;
object to processing based on legitimate interests;
object to direct marketing;
request transfer of certain information to you or another organisation; and
withdraw consent where processing is based on consent.

These rights are subject to certain legal conditions and exceptions.

To exercise your rights, contact info@entrometrix.ai.

We may need to verify your identity before responding to a request. We will normally respond within the period required by applicable law.

Complaints

If you have concerns about how we use your personal information, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.

Third-party websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy information before providing personal information to them.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal obligations.

The latest version will be published on our website with its effective date.

Contact us

For questions about this Privacy Policy, our use of personal information or your privacy rights, contact:

EntroMetrix Limited

Registered in England and Wales, company number 16534340

Battersea Studios, 80-82 Silverthorne Road, London SW8 3HD, United Kingdom

Email: info@entrometrix.ai